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      <pubDate>Wed, 07 Jul 2010 14:23:00 +0200</pubDate>
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      <category><![CDATA[Gratton in the News]]></category>
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         <title><![CDATA[Ignite Health - Top 75 Agencies]]></title>
         <link>http://fabiogratton.webnode.com/news/ignite-health-top-75-agencies/</link>
         <description><![CDATA[Source: Medical Marketing &amp; Media
Last year was a transition year for Ignite, as the agency prepared for the departure of three of its four co-founders. Matt Brown, who joined as COO in January 2009 from inVentiv sister agency GSW Worldwide, took the helm as president on January 1 this year.&#160;Revenue increased from $14 million in 2008 to $18.5 million last year, and Brown reports it's up to $22.5 million so far this year.
Read the whole story.]]></description>
         <pubDate>Wed, 07 Jul 2010 14:23:00 +0200</pubDate>
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         <title><![CDATA[Patients Share Online Experiences at Social Media Conference]]></title>
         <link>http://fabiogratton.webnode.com/news/patients-share-online-experiences-at-social-media-conference/</link>
         <description><![CDATA[Source: Med Ad News

Ignite Health's Fabio Gratton Serves as Moderator for e-Patient Panel
Irvine, CA–June 9, 2010– Ignite Health, an inVentiv Health Company, (NASDAQ: VTIV) and a leading marketing agency that specializes in patient-centered technology-driven medical advertising, has announced that Fabio Gratton, Chief Innovation Officer, will moderate an e-Patient Panel at the upcoming Disease Education and Bio/Pharmaceutical Promotion Using Social Media Tools conference.&#160;
Read Complete...]]></description>
         <pubDate>Wed, 09 Jun 2010 00:00:00 +0200</pubDate>
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         <category>Gratton in the News</category>
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         <title><![CDATA[16th annual DTC advertising report: Multichannel challenge]]></title>
         <link>http://fabiogratton.webnode.com/news/a16th-annual-dtc-advertising-report-multichannel-challenge/</link>
         <description><![CDATA[Source: Med Ad News
&#160;
Emerging media channels are having a significant impact on direct-to-consumer pharmaceutical advertising. Digital&#160;channels are now a requisite part of marketing any brand, and forays into social media will continue despite the lack of clear&#160;FDA guidelines. As DTC marketing evolves, marketers will be challenged to adapt their methods accordingly and develop a&#160;consistent multichannel message.
Read the Complete Article.
&#160;]]></description>
         <pubDate>Tue, 01 Jun 2010 00:00:00 +0200</pubDate>
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         <category>Gratton in the News</category>
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         <title><![CDATA[CLIO Healthcare Awards Announces 2010 Judges]]></title>
         <link>http://fabiogratton.webnode.com/news/clio-healthcare-awards-announces-2010-judges/</link>
         <description><![CDATA[Source: CLIO Healthcare
Today, CLIO Healthcare also announced the complete juries for the 2010 competition. The CLIO Healthcare Awards will be executed using the same rigorous standards and commitment to excellence, but levels the playing field to qualify and judge this particular and massive industry sector more fairly and appropriately.
Read the Complete Story.]]></description>
         <pubDate>Tue, 18 May 2010 00:00:00 +0200</pubDate>
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         <category>Gratton in the News</category>
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         <title><![CDATA[Drug marketing and the new media]]></title>
         <link>http://fabiogratton.webnode.com/news/drug-marketing-and-the-new-media/</link>
         <description><![CDATA[Source: Nature Biotechnology 28, 396–398
Social media represent a new way for drug companies to interact with consumers. But transitioning medical communication and marketing campaigns to the internet poses several thorny legal and regulatory issues. Sarah Webb investigates.
Click here to download the article.]]></description>
         <pubDate>Sat, 15 May 2010 00:00:00 +0200</pubDate>
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         <category>Gratton in the News</category>
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         <title><![CDATA[REPORT: Leading Thoughts on Pharma & Social Media]]></title>
         <link>http://fabiogratton.webnode.com/news/report-leading-thoughts-on-pharma-social-media/</link>
         <description><![CDATA[Source: FirstWord

Social media is evolving rapidly. What was once seen as "nice to have" is now considered a "must have" and businesses can no longer ignore the medium in all its guises. Keeping up to&#160;date with what is being written about your company and brands on social media channels is key. Not only do you need to know what people are talking about and how people "view"&#160;your company, you also need to be in a position to respond to negative comments quickly and effectively.

Read...]]></description>
         <pubDate>Mon, 15 Mar 2010 00:00:00 +0200</pubDate>
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         <category>Gratton in the News</category>
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         <title><![CDATA[2010 Interactive Guide Feature: Social Media Regulation - Social Graces]]></title>
         <link>http://fabiogratton.webnode.com/news/social-graces/</link>
         <description><![CDATA[&#160;Source: Medical Marketing &amp; Media
Last April, the FDA issued letters to 14 pharma companies for failure to present risk information in paid search placements. New draft guidance on presenting risk information for TV and print followed in May, but guidance on online promotion remains wanting...
Read the Complete Article.]]></description>
         <pubDate>Mon, 15 Feb 2010 00:00:00 +0200</pubDate>
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         <category>Gratton in the News</category>
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         <title><![CDATA[Ignite Health Promotes Matt Brown to President, Fabio Gratton to Stay On as Agency's Chief Innovation Officer ]]></title>
         <link>http://fabiogratton.webnode.com/news/ignite-health-promotes-matt-brown-to-president-fabio-gratton-to-stay-on-as-agencys-chief-innovation-officer-/</link>
         <description><![CDATA[Source: Med Ad News
IRVINE, CA, February 24, 2010 – Ignite Health, an inVentiv Health company, (NASDAQ: VTIV) and a leading marketing agency that specializes in patient-centered medical advertising, recently promoted Matt Brown to President. His former position was Chief Operating Officer. Jackie Herr, co-founder and former President of Ignite, will be retiring from Ignite at the end of March.
Complete Press Release.]]></description>
         <pubDate>Mon, 15 Feb 2010 00:00:00 +0200</pubDate>
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         <category>Gratton in the News</category>
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         <title><![CDATA[A Conversation with DDMAC’s Dr. Jean-Ah Kang]]></title>
         <link>http://fabiogratton.webnode.com/news/a-conversation-with-ddmacs-dr-jean-ah-kang/</link>
         <description><![CDATA[Source: FDASM
Ignite Health’s Fabio Gratton, Chief Innovation Officer, had the unique opportunity on January 28 to speak exclusively with Dr. Jean-Ah Kang at the FDA’s Silver Spring, MD office as a follow-up to the Part 15 Public Hearings on the use of the Internet and social media to promote FDA-regulated medical products. Dr. Kang is Special Assistant to the Director in the Division of Drug Marketing, Advertising and Communications (DDMAC), the government organization managing the hearing...]]></description>
         <pubDate>Mon, 08 Feb 2010 00:00:00 +0200</pubDate>
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         <category>Gratton in the News</category>
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         <title><![CDATA[The Last Word: Gratton's Perspective on the FDA Public Hearings]]></title>
         <link>http://fabiogratton.webnode.com/news/the-last-word-grattons-perspective-on-the-fda-public-hearings/</link>
         <description><![CDATA[Source: PharmaVOICE
Fabio Gratton, Chief Innovation Officer for Ignite, is featured in "The Last Word" for the January 2010 issue of PharmaVOICE. &#160;In the article Gratton discusses his experience presenting at the November 2009 FDA public hearing on social media, as well as what the industry should do next, and how the changing landscape of Web 2.0 has become a hot button priority for many pharma companies.
Read Complete Article.&#160;]]></description>
         <pubDate>Mon, 01 Feb 2010 00:00:00 +0200</pubDate>
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